Crosspoint Church

Ordinary people doing the extraordinary.

From the moment you walk up to the building you can expect a heartfelt greeting is part of what makes a church a church.

Introduction

No matter where you are in your spiritual journey, you’ll find plenty of opportunities to grow, get connected, and give back to your community. Crosspoint Church is committed to leading people on a life changing journey to become fully devoted followers of Jesus Christ. Life change happens here!

DELIVERABLES

  • Voice
  • Visual Identity
  • Signage
  • Web Development
  • Apparel

Goals

We wanted to create a better brand for Crosspoint to help define who they really are, but that wasn’t enough. We wanted to create a logo that was versatile enough to carry across to the other parts of their church. We helped establish a system that would carry across to all other their additional ministries as well.

Where you can come as you are.

The arrow draws the eye into the icon, making it the main focus point. It says “Welcome to Crosspoint, come on in.” On its own, it says everything points to Christ or to the Cross. The variety of interpretations only emphasize that Crosspoint is a home for everyone. The rounded icon and fonts make the mark as a whole soft and approachable.

Brand Voice

Crosspoint is honest, relatable, and real.

Defining a mission

Crosspoint exists to help you discover a better version of yourself.

Brand Colors

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