Giving the gift of a child to a couple struggling with infertility is one of the greatest things a young, healthy woman can do. But it’s a very involved process.
Giving Hope Egg Donation approached us with a problem: They weren’t getting enough donors through the door.
After doing a Brand Audit and discovering a few blind spots, we quickly launched into a comprehensive rebrand… From what they were saying and how they were saying it—to the UI/UX of their website and applications.
The mark we landed on is a heart within a heart—a subtle reference to pregnancy. The handwritten script for “Giving Hope” connects with the personal nature of the organization, while the strong, all-caps EGG DONATION reminds the donor that this is a professional, trustworthy organization.
After transitioning from Craigslist to Facebook Ads, and introducing them to one our partners that specialize in digital advertising, Giving Hope has seen their cost of acquisition for donors cut in half.