BOSTON CONCRETE

A long-standing bridge construction company approached us about their new venture: Boston Concrete. One problem: Concrete is concrete.

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If the product is the same, how will they compete against the guys that have been doing it for 50 years?

Digging into the big players in the concrete industry, we recognized a common weakness: timeliness. If a truck shows up 30 minutes early (or 30 minutes late), it can throw off the day’s schedule. In concrete, timing matters.

Concrete is concrete. Time is invaluable.